An Outsourced CMO is, as @Hawke Media founder @Erik Huberman puts it, an entity which "mimics hiring in-house with the benefits of agency @Cross-Learnings." When the topic came up in my @Conversation Studio, Huberman said of this,

"We almost force [clients] to know what we're doing so they understand the value we're creating because every month they're writing a check and asking 'what am I paying for?' It doesn't work the same with employees, [the business owner] doesn't feel like they need to justify their existence on a monthly basis."

::embed[https://w.soundcloud.com/player/?url=https://soundcloud.com/brianswichkow/outsourcing-for-cmo-with-erik-huberman&show_artwork=true]{provider=soundcloud}

References

1. Outsourcing for CMO with Erik Huberman, soundcloud.com

Tags

• #erik-huberman