During his address at the James MacTaggart Memorial Lecture at the Edinburgh Television Festival, Kevin Spacey, challenged media executives to give "control" to audiences or risk losing them. [1] In the next decade, Spacey posits, differentiation between content platforms will fall away. Story is all that matters. [1]
References
- Kevin Spacey Urges TV Channels to Give Control to Viewers, youtube.com/telegraphtv