Mocking up a world on Topia for us that helps Barilla envision how their aesthetic might come to life. For the purposes of this pitch, you can aim the aesthetic and created assets around Vero Gusto (one of Barilla's tomato sauce brands), although you can feel free to weave in other products by Barilla since ultimately we will be pitching all their brand managers.
- https://vimeo.com/377326888
- https://duckduckgo.com/?q=barilla+advertising&atb=v185-1&iar=images&iax=images&ia=images
From Heath, their Designer:
I think that Dan's initial idea of a lounge or "room" to start is a great idea. It would be great if we could potentially model it after The FeedFeed space to give participants a grounding in something familiar. From there it would be great to transport the guests to Italy. Think the hills of tuscany, grape vines, vespas, and maybe a central piazza. Vero Gusto has a very polished feel, but I think for this pitch, since it is aimed at the Barilla Group, a reference of that journey from your living room to Italy that their product enables would be a great theme for this environment.
Videos or live broadcasting could be relegated to different parts of these environments from a brand video in a tomato patch about how they select the perfect tomatoes, to a live broadcast of a kitchen. Each guest will be sent a "kit" that will have various branded elements and products. This kit could be informed by the environments and the journey, or the kit could inform the journey, and act like a direct map of where to explore.
I am happy to talk more through these ideas, and hear a bit more about what you have in mind. Let me know a time this afternoon that works well for you. I am on the East Coast, but am happy to work with your time.
Ideas
- Penne Portal
Contexts
- d