Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. Facebook now has so-called private audiences from vendors such as Acxiom, OracleData Cloud, Epsilon and Experian that advertisers can request through Facebook. [1]
Facebook is phasing out the use of all third-party targeting capabilities, both private and public. Just about half of Facebook's 1,200 targeting criteria come from third-party data sources.
This significant change signals the ways in which Facebook is trying to shift under mounting scrutiny of the the Cambridge Analytica scandal and regulatory pressure of the 📝General Data Protection Regulation (GDPR).
References
- Facebook’s Removing Third-Party Targeting Data, marketingland.com