Emotive language appeals to the emotions or values of the reader. Emotive language tends to use superlatives and/or exaggeration in an attempt to incite an emotional reaction. [1] While emotive language can be persuasive temporarily, it is often defeated with time, logic, etc.
Examples
❌Japanese orthography is too difficult to be well-understood…
✅Japanese orthography is not generally well-understood…
❌These really lucky people may be advantaged by healthcare services that…
✅These people may be advantaged by healthcare services that… 3
❌Sydney represents an incredibly vivacious school market…
✅Sydney represents an active and dynamic school market…
❌Our children’s success in school may be framed in ecological terms…
✅The potential for children’s success in school may be framed in ecological terms…