Researchers from the University of Western Australia found that claims made in headlines are particularly difficult to reframe. Their studies showed that a misleading headline skewed the participant’s entire reading of a news story, even if the story itself contradicted the title. [1]
The expectations set by the early components of any digital communication (e.g. email subject lines and introductory messages on social networking websites) are difficult to contradict.
📝Gestalt Psychology explores these principles.