Objective
Prorata is a compensation transparency platform designed to help startups manage equity ownership and compensation data with clarity and confidence. The platform offers tools for cap table modeling, scenario planning, and investor updates, integrating real-time equity calculations with intuitive UX. It targets founders, finance teams, and HR leaders who need to communicate offer packages clearly, track ownership dilution, and comply with evolving equity policies and regulations. ProRata emphasizes “clear equity conversations,” aiming to reduce friction in startup hiring, improve team alignment, and foster trust between employees and employers.
Built by a team with firsthand startup experience, ProRata reflects a growing trend toward financial transparency in tech companies, particularly around equity literacy. As startups face increasing scrutiny from investors and employees alike, tools like ProRata help bridge the knowledge gap in equity offers — replacing outdated spreadsheets with living, collaborative compensation records. The product also resonates with the broader shift in work culture toward accountability, fairness, and co-ownership in venture-backed environments.
Subjective
I was introduced to Prorata by 📝Hart Gliedman who is friends with the founders.