@Reddit has updated their interest targeting groups to increase interest category reach and accuracy of @Reddit Advertising. Interest categories will now reach more people and the interest targeting flow in the ads dashboard has a better user experience. [1] With this October 2018 update, interest targeting now appears in nested ‘Parent-Child’ categories, allowing advertisers the option of targeting widespread audiences through Parent interest groups or more granular audiences with Child sub-groups. [1]
References
- New Updates For Interest Targeting, reddit.com/r/redditads
Tags
- #reddit-advertising (See: @Reddit Advertising)
- #index (See: #index)