Reddit’s Independent Agency Program is a partnership initiative by 📝Reddit that formalizes collaboration with independent advertising agencies including 📝Horizon Media, 📝PMG, 📝WPromote, and 📝Tinuiti.
According to Reddit, partners and their clients receive access to advertiser incentives, enhanced measurement tools, bespoke insights, early tests of advertising products, and creative support via 📝KarmaLab. The program is described as serving clients across small to enterprise segments and is intended to complement Reddit’s partnerships with agency holding companies.