Erewhon is a high-end health food and 🏷️#lifestyle-store based in 📝Los Angeles, CA, known for its curated selection of organic, biodynamic, and specialty products. Originally founded in 1966 by Aveline and Michio Kushi as a macrobiotic store in Boston, it later moved to Los Angeles and evolved into a symbol of wellness culture and status. The name “Erewhon” is derived from the 1872 satirical novel by Samuel Butler, in which a fictional land mirrors Victorian society through inverted norms. The store has garnered a cult-like following, particularly among celebrities and influencers, for its elevated aesthetic and offerings such as the signature $20 smoothies and adaptogenic lattes. While often associated with luxury, Erewhon also serves as a community hub for those deeply embedded in holistic health and alternative wellness practices.
