12:I[244617,["/_next/static/chunks/073debc65cdff0ed.js","/_next/static/chunks/28bbb6d57c9bab82.js","/_next/static/chunks/690b6c9f2bd06495.js","/_next/static/chunks/5fdecc24acc09f38.js","/_next/static/chunks/b02a89884a69a0b8.js","/_next/static/chunks/53f1a1be9cf1f357.js","/_next/static/chunks/5ce0cfd61da68fb2.js","/_next/static/chunks/69e19a4f93355a7a.js","/_next/static/chunks/65e72a87e1a06df9.js","/_next/static/chunks/bb7deaafcc8304e8.js","/_next/static/chunks/e5a54592698f1a2a.js"],"default"] 13:I[27201,["/_next/static/chunks/65b00d288b93a355.js"],"IconMark"] 11:T45e,[{"@context":"https://schema.org","@type":"BlogPosting","headline":"Does Creative Matter","description":"Does Creative Matter was an experiment in which MarPipe's technology created, purchased, and optimized advertising targeted at marketers with the prompt \"Does creative matter?\" The destination for...","datePublished":1570552895952,"dateModified":1572907429760,"author":{"@type":"Person","name":"Brian Swichkow","url":"https://staging.mythos.one/me/brianswichkow"},"keywords":"marpipe","publisher":{"@type":"Organization","name":"MythOS","logo":{"@type":"ImageObject","url":"https://staging.mythos.one/images/default-meta-image.webp"}},"image":"https://staging.mythos.one/images/default-meta-image.webp","mainEntityOfPage":{"@type":"WebPage","@id":"https://staging.mythos.one/me/brianswichkow/8355b7"}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"All Memos","item":"https://staging.mythos.one/me/brianswichkow"},{"@type":"ListItem","position":2,"name":"Does Creative Matter","item":"https://staging.mythos.one/me/brianswichkow/8355b7"}]}]8:["$","div",null,{"className":"seo-content-wrapper","children":[["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"$11"}}],["$","article",null,{"data-seo-content":true,"className":"prose max-w-none text-gray-700 bg-white/95 backdrop-blur-sm rounded-2xl shadow-sm border border-gray-100 p-6 sm:py-12 sm:px-24 mt-3","dangerouslySetInnerHTML":{"__html":"

Does Creative Matter was an experiment in which @MarPipe's technology created, purchased, and optimized advertising targeted at marketers with the prompt "Does creative matter?" The destination for each advertisement was a dashboard of all analytics from that ads that just brought them there.

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