Free CFO analysis is a complimentary financial assessment offered by 📝John Zdanowski through his firm, 📝Weekly Accounting, designed to help business owners evaluate key financial metrics such as unit economics and data quality. Zdanowski, formerly CFO of companies like 📝Second Life and 📝General Assembly, emphasizes a metrics-driven approach developed over his career scaling businesses to $100 million in revenue. This analysis typically involves reviewing a company’s Quickbooks data or other accounting system reports, assessing inventory financing options, and identifying potential areas of financial improvement. The initiative also supports companies using 📝Shopify by requesting relevant store access details. This approach reflects the same methodology behind Assembled Brands, a fund co-founded by Zdanowski that lends against inventory for consumer brands.
This offer includes a free session with either John himself or a senior partner, during which they review your financials—typically a P&L and bank balances—and return a concise, actionable set of insights to improve cash flow, extend runway, and support decision-making.
I’ve known John for years and he doesn’t do fluff. When he offers a “free” session, it isn’t a sales call in disguise—it’s a genuine effort to help you see your numbers more clearly. I’ve watched founders go from panic to precision in a single call with him. The offer may seem simple, but if you’re at an inflection point—raising, hiring, or just trying to sleep better at night—it’s a powerful calibration tool. And it reflects what John does best: restoring financial sanity through relationship.