The 📝Giving Experiment was bred from necessity when 📝Networked—a boutique marketing agency that utilizes machine learning to develop LinkedIn networks—overloaded my inbox with 60 connections to LA-based founders each day. New connections were sent the following prompt:
Good connecting {firstname}. I'm in the midst of a Giving Experiment and am curious, what's a challenge you're currently facing? How could someone like me help in overcoming that?
Over 90% of answers fell into one of four categories: (a) Time, (b) Growth, (c) Scaling, (d) Sourcing.Mapping the conversations around these challenges into a logic tree made it possible to convert them into a 📝Typeform quiz—the first iteration in solving common problems at scale.
While my colleagues had expressed their concerns about this being inhuman, those who went through the logic tree found it quite entertaining and—upon completion—extremely intuitive. Those seeking further knowledge, guidance, and support were directed to apply to Ghost Influence.
Each of the Giving Experiment's three hypotheses were each proven true; becoming the genesis of 📝BrianBot; the growth hacking chatbot that evolves new skills with every interaction.