Trader Joe's is a boutique grocery store chain that removes the 📝Decision Fatigue of choosing between brands and eliminates the boundaries of buying habits by providing a single-brand shopping experience. Customers that have entered the store have committed to the brand. This enables TJ to test products in ways other brands cannot, they have a captive audience and oodles of data.
*This 📝Living Document is 🏷️#in_progress. Want to see it now? Tell me why.