A virtual influencer is an 📝influencer persona cultivated
As of January 2019, Brud—the company behind the virtual celebrity Lil Miquela—is valued at $125 million.
References
- More Investors are Betting on Virtual Influencers like Lil Miquela, techcrunch.com
- Investors pour $20m+ into virtual influencers like Lil Miquela, 📝The Hustle