Skip to main content
Mythos

Ass-istant.com was a domain purchased several drinks into a conversation about the woes of dating in the app-filled, millennial world. My memory is a bit fuzzy, but I believe it was originally conceived as a 📝Slack Community for submitting screenshots of text conversations to ask for outside consult on what the fuck the other person was meaning. It made sense to get dating coaches to answer, but we thought it'd be funnier to have comedians do it. 📝Matt Yanofsky hooked us up with Bob Saget, but he wanted $60K and we couldn't find a sponsor to fund it. Since our expectations of hilarity had been set at the level of 'Bob Saget advising your love life'... nothing else seemed worth doing.

So, if this 📝Meticulously Ridiculous project seems resonant with your brand and you've got $60K to throw at Bob Saget, we'd expect 10M 📝Earned Media impressions and can guarantee 2M.

Contexts

Created with 💜 by One Inc | Copyright 2026