My Ethos is a database of human energies who elevate and support my frequency with their unique vibrations. It started as a project to build myself a custom 📝Customer Relationship Management (CRM) and became an instrument for maintaining harmony with 📝Friends of Resonance.
Functionally, it's an 📝Airtable database which is constantly—and automatically—cultivated with new and updated information and interactions using 📝Zapier. The system includes inputs from 📝MailChimp interactions on the 📝The Journey To One newsletter, event registrations submitted to our bi-weekly 📝Symposium and 📝Office Hours through 📝Calendly, 📝Project Updates surveys that are collected with 📝Typeform, general conversations with 📝Brian+, and more.
Columns
These columns are the core of the database; I'll usually refer to this before sending any email.
- LAST — the date of last email sent to them
- NEXT — the date of the next event for which they're registered
- 150 — those considered in my 📝Dunbar's Number
- 850 — my 📝1,000 True Fans minus my Dunbar's Number
- FREQ. — elevation of their frequency (elevated, rising, noisy, etc.)
- 🗞 — subscribed to 📝The Journey To One (more frequent, weekly, or less frequent)
- 🍷 — previous attendee of 📝Symposium; our bi-weekly gathering in Santa Monica
- 💻 — previous attendee of 📝Office Hours; my bi-weekly 📝Ask Me Anything (AMA) via livestream
- 🎙— this person has shared, or booked, 📝Table Talk in my 📝Conversation Studio
- 💬 — they have joined the 📝Journey To One: Chat; our 📝Discord server for the project
- 🧙♂️ — this person has conveyed resonance with 📝Spiritual Bro; the "spiritcheck" extension
- 🍺 — participating in 📝Tipsy Tours; my 📝Meticulously Ridiculous birthday adventure
- 🤖 — has previously engaged 📝BrianBot; the ever-improving chatbot version of myself
- ZIP — zip code entered (optionally) to receive updates on 📝The Journey To One Gatherings
- LOCAL — 📝Airtable formula determining which zip codes are within Los Angeles, CA
- MEMO — my 📝memo on the individual; context for storytelling, evangelism, etc.