Our Reddit Advertiser Prospector is an automated lead generation, qualification, and prospecting system designed to collect, enrich, and qualify advertisers from 📝Reddit using 📝Clay. The workflow aggregates ads into an 📝Airtable database, grouping them by advertiser and counting the number of ads per brand. 📝Clay’s AI agents [1] extract structured information from URLs, infer destination domains, and link them to company profiles on 📝LinkedIn. These profiles are then enriched with estimated revenue, employee count, and growth metrics. The system analyzes Reddit comments to assess sentiment and brand perception before consolidating employee data across multiple sources to identify key decision-makers. Leads are qualified and scored according to defined criteria. The process culminates in generating tailored outreach emails—standard, persuasive, and humorous—before sending them through 📝Instantly. The Reddit Advertiser Prospecting Workbook is an exercise in 📝Go-to-Market (GTM) Engineering that demonstrates a scalable framework for AI-powered sales automation.

The first version of this system was built over a few weeks and refined within a month, then ran continuously for more than 18 months without modification. This second rebuild took about 10 hours across a week, yet it’s far more capable thanks to its use of intelligent agents rather than static rules. The contrast between how easily this version came together and the immense effort that would’ve been required before Clay and 📝Large Language Model (LLM)s existed is nothing short of astonishing.

Watch

Contexts

• 🏷️#clay-workbook (See: 📝Clay)