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Diego Andrés Martinelli is an entrepreneur, strategist, creative director, and experience creator. He founded Defy Culture in 2014; clients include Budweiser, Stella Artois, Beck’s, Red Bull, Perrier, and Perez Art Museum Miami. Martinelli and his team provide insights and successful strategies to organizations while helping many of them make meaningful contributions to communities.

Prior to this, Martinelli worked in the electronic music industry for over 20 years, earning him a reputation as a leading operator and music curator in North America. While helping develop many successful music brands and properties, he has also produced over one thousand world-class live events. Martinelli continues to inhabit the urban music scenes that shaped him, studying cultural economies and communities in cities across the globe. He's also a founding partner and curator at two renowned music venues, The Electric Pickle Co. (2009-2019) in Miami and Public Records in Brooklyn. Safe Sound, a community project he co-founded in 2007, remains one of America’s longest-running underground dance parties.

Martinelli also trained at UMass Medical School as a clinical meditation instructor. He now lives in Denver with his partner Isabella and their dog Carlin. [1]

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