Broetry is a 📝Social Media writing style characterized by short, punchy lines, each presented as a standalone sentence or phrase, often with generous use of line breaks. The term was popularized by BuzzFeed in 2017 to describe the proliferation of this format on 📝LinkedIn, where the platform’s unlimited post length enabled users to extend their “broems” far beyond typical social content. Posts following the broetry format frequently appear in the feeds of users seeking business, career, or motivational advice. Notable practitioners include figures like Simon Sinek and Adam Grant, whose broetry-style posts often blend inspiration with easily digestible takeaways. As the trend gained popularity, LinkedIn eventually responded by updating its algorithm to reduce the visibility of such content.
When BuzzFeed first published their article on broetry, they cited three prominent voices perpetuating broetry—two of whom happened to be my clients at that time. I had already spent months urging them to rethink the approach, but the sheer engagement these broems generated was hard to argue with. Watching the format’s rise felt like witnessing a slow-motion accident: initially clever, then shamelessly overused. Over nearly a decade of algorithmic inertia, LinkedIn let broetry run wild until it finally became so overwhelming that even the platform itself stepped in and changed the rules. Seeing the tide turn, after pushing for quality over clicks for so long, was both a relief and a quiet vindication.