Squid Game was sourced, written, and produced in South Korea. Within 10 days of its release, the show was No. 1 on Netflix in 90 countries. The Tarantino-meets-Terry-Gilliam take on children’s games has the fastest-growing audience of any Netflix original ever, registering a 981% engagement increase in its first week. On TikTok, 🏷️#SquidGame has been viewed more than 22.8 billion times. The jump in South Korean internet traffic was so great that internet service provider SK Broadband is suing Netflix to pay for the costs it’s incurred to deliver the megahit.
