# #in_progress > A collection of evolving knowledge documents and personal research notes capturing concepts, people, and practices being actively studied and developed into comprehensive reference materials. ## Links - [Tag Page](https://staging.mythos.one/tag/in_progress) - [MCP Server](https://staging.mythos.one/api/mcp) ## Memos - [Viral Marketing](https://staging.mythos.one/me/brianswichkow/3c9f00): Viral Marketing is reaching further than you can reach yourself. Content that "goes viral" resonates with its audience and prompts them to share. Viral marketing is not magic, it's Digital Empathy.... - [Jason Feifer](https://staging.mythos.one/me/brianswichkow/03697a): Jason Feifer is a serial entrepreneur and the founder of Entrepreneur *Knowledge is a process, not an activity. Like all Living Documents, this one is in_progress. Contexts - [Scott Paul](https://staging.mythos.one/me/brianswichkow/59d7d9): Scott Paul is a seral entrepreneur ... *Knowledge is a process, not an activity. Like all Living Documents, this one is in_progress. References Contexts exited - [Growth as a Service (GaaS)](https://staging.mythos.one/me/brianswichkow/0e7645): Growth as a Service, or GaaS, is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. Contexts x-as-a-service - [One Principles](https://staging.mythos.one/me/brianswichkow/a68574): These's are in_progress as I'm reading Ray Dalio's book; Principles: Life and Work. Equality — people will not be judged by the color of their skin, culture of their heritage, gender of their birth,... - [The DAO](https://staging.mythos.one/me/brianswichkow/b62b32): The DAO was a Distributed Autonomous Organization (DAO), or digital decentralized autonomous organization, and a form of investor-directed venture capital fund. [1][2] *Knowledge is a process, not an... - [My Practices](https://staging.mythos.one/me/brianswichkow/7c8448): This memo of my practices is inprogress. List My Morning Routine My Meditation My Boot Sequence See: currentlyreading Tags about_brian - [One, Inc. // Privacy Policy](https://staging.mythos.one/me/brianswichkow/328ab2): We, One, Inc., are reinventing the relationships between entities that have been previously called 'users' and 'platforms'. This is a process inprogress and these are our notes and current policy.... - [Tools of the Titans](https://staging.mythos.one/me/brianswichkow/6d6f74): 'Tools of Titans[: The Tactics, Routines, and Habits of [...] World-Class Performers](https://amzn.to/2YlsICB)' by Tim Ferriss contains the distilled tools and tactics from the 200+ 200 world-class... - [Bandwidth Reduction](https://staging.mythos.one/me/brianswichkow/9382fe): Bandwidth reduction is a Lifestyle Design practice in which individuals limit Decision Fatigue by creating systems for automating common process. One method, popularized by Steve Jobs, involves the... - [Declarative Language](https://staging.mythos.one/me/brianswichkow/3b7336): Declarative language is that which makes a formal or explicit statement or announcement with a known protagonist; identified by its specification of what is to be done rather than how to do it. [1]... - [Dane Maxwell's AMA](https://staging.mythos.one/me/brianswichkow/8023cf): Dane Maxwell—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References [I’m Dane Maxwell, Co-Founder of The... - [Self-Induced Exile](https://staging.mythos.one/me/brianswichkow/73dc7c): *This Living Document inprogressinprogress. Want to see it now? Tell me why. When J.K. Rowling was writing the final "Harry Potter" book, she checked into the Balmoral Hotel to escape the everyday... - [Digital Wellness](https://staging.mythos.one/me/brianswichkow/9ad486): Digital Wellness, also called Digital Wellbeing, is comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. Jumps Feed Cutter References Facebook prototypes tool to show how... - [John Bohannon](https://staging.mythos.one/me/brianswichkow/d46fa8): John Bohannon is a biologist and science journalist based at Harvard University. *This Living Document is inprogress. Want to see it now? Tell me why. leads Quicksilver's strategic partnerships with... - [Influence the Influencers](https://staging.mythos.one/me/brianswichkow/488256): Influence the Influencers is an Influencer Marketing strategy in which brands seeking to leverage the power of influencers, commit their energies to seducing the human element of the equation.... - [Give America Wood](https://staging.mythos.one/me/brianswichkow/5df66b): PornHub's Give America Wood campaign was launched on Arbor Day 2014 and part of a larger 'safe for work advertising' push orchestrated by Matt Yanofsky. [1] *This Living Document is in_progress. Want... - [Law of Category](https://staging.mythos.one/me/brianswichkow/900ee7): The Law of Category is one of Robert Greene's The 22 Immutable Laws of Marketing, posits, "if you can't be first in a category, set up a new category you can be first in." The condensed version,... - [Guanxi](https://staging.mythos.one/me/brianswichkow/a79902): Guanxi defines the rudimentary dynamic in personalized social networks of power (which can be best described as the relationships individuals cultivate with other individuals) and is a crucial system... - [Internet Bill of Rights](https://staging.mythos.one/me/brianswichkow/ce00bf): The Internet Bill of Rights is a list of ten principles that cover topics such as privacy, net neutrality and discrimination. [1] "The internet age and digital revolution have changed Americans’ way... - [Start With Why](https://staging.mythos.one/me/brianswichkow/ba38cd): Start With Why is an axiom, principle, and tedtalk created by Simon Sinek who advocates for people to "discover their 'why'" so they can act with purpose. [1] *This Living Document is inprogress.... - [Lemonade](https://staging.mythos.one/me/brianswichkow/3a9140): Lemonade is comingsoon Lemonade was first shared with me by Mark Goulston when he told me that Dan Ariely was their resident behaviorial scientist. I became a customer of Lemonade as a result of... - [Our Tech Stack](https://staging.mythos.one/me/brianswichkow/19ebe6): Software Networked Superhuman Mail Mythos One *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [The Coders Programming Themselves Out of a Job](https://staging.mythos.one/me/brianswichkow/48f50d): 'The Coders Programming Themselves Out of a Job' appeared on the Atlantic It's about a number of programmers, mostly posting anonymously or pseudonomously in various online forums or chatrooms about... - [Ranking Podcasts](https://staging.mythos.one/me/brianswichkow/1bf17d): *This Living Document is in_progress. Want to see it now? Tell me why. References How I Built a 1-Ranked Podcast With 60M+ Downloads, tim.blog Tags podcasting - [Instructional Scaffolding](https://staging.mythos.one/me/brianswichkow/890611): Instructional scaffolding is the support given during the learning process which is tailored to the needs of the student promote deeper learning and help them achieve their learning goals.... - [Jim Baudino](https://staging.mythos.one/me/brianswichkow/a17486): Jim Baudino is the Vice President of Marketing and Business Development at Merry Jane. Jim and I were connected on LinkedIn in August 2018 by Networked's automation and, after finding resonance in... - [Survivorship Bias](https://staging.mythos.one/me/brianswichkow/4b7e0f): *This Living Document is in_progress. Want to see it now? Tell me why. References Don’t let gurus sell you on survivorship bias, sjo.com Tags - [Mutual NDA](https://staging.mythos.one/me/brianswichkow/e1d1be): Our Mutual NDA is more a platform for establishing consent than anything else. *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [Dan Ariely](https://staging.mythos.one/me/brianswichkow/16191e): Dan Ariely *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [Depth, Not Dopamine](https://staging.mythos.one/me/brianswichkow/a67b0b): *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [Amazon Scout](https://staging.mythos.one/me/brianswichkow/9fff40): Amazon Scout, a Pinterest competitor powered by machinelearning to help you discover (and purchase) your next favorite product based on what you 👍 and 👎. Scout is a visual shopping tool. It allows... - [Scraper API](https://staging.mythos.one/me/brianswichkow/35c454): Scraper API handles proxies, browsers, and CAPTCHAs for building web scrapers! Easy Integration. Advanced Features. Highlights: Easy To Integrate, Fully Customizable, Fast And Reliable Services.... - [Basil Peters](https://staging.mythos.one/me/brianswichkow/1e7edc): Basil Peters—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Basil Peters, basilpeters.com Tags... - [Jellyfish Chat](https://staging.mythos.one/me/brianswichkow/24453c): Jellyfish is a Slack bot that increases engagement and transparency through the hosting of 'sessions' which are collaborative moderator sessions where people can ask questions. [1][2] Jellyfish Chat... - [BuzzSumo](https://staging.mythos.one/me/brianswichkow/d94b4a): BuzzSumo—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References BuzzSumo, buzzsumo.com Tags - [COPLEX](https://staging.mythos.one/me/brianswichkow/2b1c1f): COPLEX is a nationally-ranked Startup Accelerator that partners with industry experts to start successful tech companies. [1] I cannot recommend their services at this time. *This Living Document is... - [Google AdWords](https://staging.mythos.one/me/brianswichkow/d9ecc8): Google AdWords—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [fundraising](https://staging.mythos.one/me/brianswichkow/9d18af): *This Living Document is in_progress. Want to see it now? Tell me why. References Observations Tags observations - [marketing](https://staging.mythos.one/me/brianswichkow/6cc18a): *This Living Document is in_progress. Want to see it now? Tell me why. References Observations Tags observations - [MedMen](https://staging.mythos.one/me/brianswichkow/cfd521): MedMen—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References MedMen, medmen.com Tags - [Herb.co](https://staging.mythos.one/me/brianswichkow/367a1f): Herb.co—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Herb, herb.co Tags - [The Connected Universe](https://staging.mythos.one/me/brianswichkow/5c5b2b): The Connected Universe—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References The Connected Universe,... - [The Crazy Ones](https://staging.mythos.one/me/brianswichkow/8d6939): The Crazy Ones—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [Joe Rogan Experience](https://staging.mythos.one/me/brianswichkow/79c5ed): Joe Rogan Experience—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. Link Joe Rogan References Tags - [On Being](https://staging.mythos.one/me/brianswichkow/6e0cb7): On Being—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. Links References Tags - [Multi-Dimensional Podcasts](https://staging.mythos.one/me/brianswichkow/e6b9d3): Multi-Dimensional Podcasts—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [Moksha](https://staging.mythos.one/me/brianswichkow/350f4e): *This Living Document is in_progress. Want to see it now? Tell me why. References http://www.bbc.co.uk/religion/religions/hinduism/beliefs/moksha.shtml Tags - [Whatever Happened to Clippy?](https://staging.mythos.one/me/brianswichkow/b2f140): https://www.youtube.com/watch?v=ZnZ7AFiebys References Whatever Happened to Clippy?, youtube.com Tags in_progress - [Facebook 20% Rule](https://staging.mythos.one/me/brianswichkow/b4f36b): The Facebook 20% Rule—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References... - [Techno Sapiens](https://staging.mythos.one/me/brianswichkow/79d103): Techno Sapiens—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Techno Sapiens, technosapiens.us Tags - [Madison+Vine](https://staging.mythos.one/me/brianswichkow/59cb71): Madison+Vine—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Madison+Vine, madisonvine.com Tags... - [Men vs. Women](https://staging.mythos.one/me/brianswichkow/0e246d): Nike's Men vs. Women—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Nike's Men vs. Women,... - [Rachel Barge](https://staging.mythos.one/me/brianswichkow/48d321): Rachel Barge—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Rachel Barge, linkedin.com Tags - [Headliner Labs](https://staging.mythos.one/me/brianswichkow/8153bc): Headliner Labs—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Headliner Labs, headlinerlabs.com Tags - [Trader Joe's](https://staging.mythos.one/me/brianswichkow/a59dc3): Trader Joe's is a boutique grocery store chain that removes the Decision Fatigue of choosing between brands and eliminates the boundaries of buying habits by providing a single-brand shopping... - [Chamber Media](https://staging.mythos.one/me/brianswichkow/58e205): Chamber Media—the objective facts and my subjective experience—are comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Chamber Media, chamber.media Tags... - [Anton Pereiaslavtsev](https://staging.mythos.one/me/brianswichkow/a2fddd): Anton Pereiaslavtsev is comingsoon Anton and I were introduced by Dustin Dye at an Expert DOJO event. *This Living Document is inprogress. Want to see it now? Tell me why. References Anton P,... - [Soft Skills](https://staging.mythos.one/me/brianswichkow/d06989): Soft skills are a combination of people skills, social skills, communication skills, character traits, attitudes, career attribute,[[1]](https://en.wikipedia.org/wiki/Softskillscitenote-1)social... - [fortuitous](https://staging.mythos.one/me/brianswichkow/cf10c0): fortuitous | adjective | occurring by fortunate or lucky chance. [1] *This Living Document is in_progress. Want to see it now? Tell me why. References Fortuitous, merriam-webster.com Tags - [The Iliad Bookshop](https://staging.mythos.one/me/brianswichkow/b64e43): I was introduced to the The Iliad Bookshop by Krystle Martin *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [Universal Entrepreneur](https://staging.mythos.one/me/brianswichkow/1c29bc): *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [What you think vs. Why you think it](https://staging.mythos.one/me/brianswichkow/dbc1ae): *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [Founder Presence](https://staging.mythos.one/me/brianswichkow/e37cc6): A founder presence is the Personal Branding of an organization's founder which—whether cultivated intentionally or unintentionally—influences outsider perspectives of the entity. *This Living... - [Personal Branding](https://staging.mythos.one/me/brianswichkow/5f5373): Personal Branding is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [BigQuery](https://staging.mythos.one/me/brianswichkow/1d659c): BigQuery by Google is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Big Query, cloud.google.com/bigquery Tags - [Brooke Emery](https://staging.mythos.one/me/brianswichkow/122028): Brooke Emery is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [Veev Coin](https://staging.mythos.one/me/brianswichkow/f46b99): Veev Coin is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Veev Coin, veevcoin.org Tags - [You can't change what you don't measure.](https://staging.mythos.one/me/brianswichkow/8deccc): *This Living Document is in_progress. Want to see it now? Tell me why. References Tags principle - [Ethereum](https://staging.mythos.one/me/brianswichkow/568afc): Ethereum is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags ethereum - [Ambit](https://staging.mythos.one/me/brianswichkow/9d92c9): *This Living is in_progress. Want to see it now? Tell me why. From Greg Lok Many of you are, which is why I was so excited when Ambit came my way. It's a startup helping to build the emotional... - [DropBox](https://staging.mythos.one/me/brianswichkow/3da9df): *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [Michael Roderick](https://staging.mythos.one/me/brianswichkow/ca3264): Michael Roderick is a writer, speaker, connector, and the founder of Small Pond Enterprises *This Living Document is in_progress. Want to see it now? Tell me why. References Tags connector - [Mythos One // Brand Development](https://staging.mythos.one/me/brianswichkow/d2cbf9): *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [Across The Bow](https://staging.mythos.one/me/brianswichkow/c66136): Across The Bow, the subject of a piece within the My Daily Email Series, is comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. References Across the Bow,... - [MVC](https://staging.mythos.one/me/brianswichkow/630eab): A minimum viable conveyance, or MVC, is... comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [Casey Neistat](https://staging.mythos.one/me/brianswichkow/178e3a): Casey Neistat is a youtuber *This Living Document is in_progress. Want to see it now? Tell me why. References Tags - [Investor Priming // Case Study // Butter](https://staging.mythos.one/me/brianswichkow/9b46b8): *This Living Document is inprogress. Want to see it now? Tell me why. References Tags comingsoon - [Salim Ismail](https://staging.mythos.one/me/brianswichkow/76efec): Salim Ismail has spent the last six years building Singularity University as its founding Executive Director and current Global Ambassador. SU is based at NASA Ames and is training a new generation... - [Andrew Werner](https://staging.mythos.one/me/brianswichkow/c5e724): Andrew Werner is a serial entrepreneur, Andrew and I were connected by Dylan Weissman. *This Living Document is in_progress. Want to see it now? Tell me why. References d About Mixergy, mixergy.com... - [Mixergy](https://staging.mythos.one/me/brianswichkow/dbc6e8): Mixergy is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [Ben Croft](https://staging.mythos.one/me/brianswichkow/d301eb): Ben Croft is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. See also WBECS References Tags - [WBECS](https://staging.mythos.one/me/brianswichkow/274e10): WBECS is an online business and executive coaching conference. [1] WBECS has a community of over 100,000 professionals globally with a mission is to raise the global standard of coaching. [2] *This... - [Facebook Advertising](https://staging.mythos.one/me/brianswichkow/bd3244): Facebook Advertising is comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. See also IMScalable Jon Loomer Digital References Tags - [RankLab](https://staging.mythos.one/me/brianswichkow/628d8f): RankLab is comingsoon. *This Living Document is inprogress. Want to see it now? Tell me why. See also Zach Binder Cynthia Johnson References RankLab, ranklab.com Tags - [Principle Isn't Prophecy](https://staging.mythos.one/me/brianswichkow/e1ce5f): The expression "principle isn't prophecy"—itself being a principle—warns of the allure that guiding principles have "Fail early, fail often" as a principle provides guidance, but—when viewed as... - [Wikimedia Foundation](https://staging.mythos.one/me/brianswichkow/ceb6cd): Wikimedia Foundation is a non-profit which "operates on whatever monies it receives from its annual fund drives". comingsoon *This Living Document is inprogress. Want to see it now? Tell me why.... - [Intended Friction](https://staging.mythos.one/me/brianswichkow/f30e9e): Intended friction is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Adding Friction To Onboard Customers And Employees, robertrichman.com Tags - [Collective Genius](https://staging.mythos.one/me/brianswichkow/6aa95d): Collective Genius is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [Preemptive Hindsight](https://staging.mythos.one/me/brianswichkow/16d03f): Preemptive Hindsight you often never see the full picture until it's painted. I'll often use pre-emptive hindsight to counter this. Asking myself, "when I'm 40 and looking back on this moment, what... - [scalable](https://staging.mythos.one/me/brianswichkow/71cf84): Scalable is comingsoon *This Living Document is inprogress. Keen see the definition and my perspectives? Tell me why. References Tags - [Micro-Influencer](https://staging.mythos.one/me/brianswichkow/ca67ce): A micro-influencer is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags marketing_lexicon - [Direct Response Marketing](https://staging.mythos.one/me/brianswichkow/41b7c2): Direct Response Marketing is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags marketing_lexicon - [Personnel Branding](https://staging.mythos.one/me/brianswichkow/f5d29c): Personnel branding is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [Gnosis (GNO)](https://staging.mythos.one/me/brianswichkow/2647e9): Gnosis, or GNO, is a blockchain whitepaper and is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Gnosis (GNO) – Whitepaper, whitepaperdatabase.com Tags - [Good founders copy, great founders steal.](https://staging.mythos.one/me/brianswichkow/4152bc): Good founders copy, great founders steal. is an expression that's comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags - [Process is power.](https://staging.mythos.one/me/brianswichkow/043e87): Process is power iscomingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References The Power of Process, experiencelife.com Tags - [ICO](https://staging.mythos.one/me/brianswichkow/f2b12b): An initial coin offering, or ICO, is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags blockchain_lexicon - [Feedly](https://staging.mythos.one/me/brianswichkow/87cf87): Feedly is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Feedly, feedly.com Tags - [Shared Experience](https://staging.mythos.one/me/brianswichkow/6c7f55): A shared experience is comingsoon *This Living Document is inprogress. Want to see it now? Tell me why. References Tags