# #index > A curated collection of reference materials, profiles, and conceptual frameworks exploring entrepreneurship, storytelling, community building, and personal development strategies. ## Links - [Tag Page](https://staging.mythos.one/tag/index) - [MCP Server](https://staging.mythos.one/api/mcp) ## Memos - [Cover Slide](https://staging.mythos.one/me/brianswichkow/51728e): What should I expect? According to Get Backed, the cover slide of a Pitch Deck should capture the audience's attention, set the tone for the pitch, and serve as "white space" during a presentation so... - [Get Backed](https://staging.mythos.one/me/brianswichkow/d7f10d): Get Backed is a step-by-step guide for crafting a story, building a deck, and launching a venture. It's a handbook for anyone who has an idea and needs to build relationships to get it off the... - [Storyteller Consciousness](https://staging.mythos.one/me/brianswichkow/4224d9): Storyteller Consciousness is (1) the conscious awareness that the stories we tell create the reality we see, (2) presence in the acknowledgment that we are the authors of our own stories, (3) and... - [Espree Devora](https://staging.mythos.one/me/brianswichkow/09a304): Espree Devora is a serial entrepreneur, prolific podcaster, community organizer, and the charismatic creator of WeAreLATech; a podcast, event series, and community dedicated to the unification of Los... - [#index](https://staging.mythos.one/me/brianswichkow/254a86): Prior to April 2025, adding the index tag to any memo would make it discoverable by search engines—wheras memos in MythOS without such are 'noindex' — an HTML element that prevents search engine... - [co-creativity](https://staging.mythos.one/me/brianswichkow/b80a15): Contemporary social gatherings are largely based on 📝consumption—of food, drink, drugs, sports, or other entertainment. Joint consumption only passes the time painlessly by covering up a lack, and... - [We Are One](https://staging.mythos.one/me/brianswichkow/8ed0bc): As we see it from the physpcisicist's perspective: "We're made of star stuff." ~ Carl Sagan As we see it from the poet's perspective: "Foregoing self, the Universe grows 'I'" ~ Edwin Arnold As we see... - [Other People's Priorities](https://staging.mythos.one/me/brianswichkow/ec9343): In Tribe of Mentors, Tim Ferriss asked Drew Houston, Co-Founder of Dropbox, "what have you become better at saying-no to?” and he responded with this simple strategy: “I actually have an email label... - [living](https://staging.mythos.one/me/brianswichkow/6c025a): That which is living is that which has life; exhibiting the motion of nature. Reflections "When you appeared in this world, you cried, and all the people around you rejoiced. You have to live your... - [Negative Visualization](https://staging.mythos.one/me/brianswichkow/41035d): Negative visualization, is a technique most often employed in stoic_philosophy, was developed by the ancient Greeks and Romans to help you develop gratitude. [1] Epictetus reminds us, for example,... - [metaverse](https://staging.mythos.one/me/brianswichkow/144a3b): The metaverse is a future vision of the digital world in which people socialize, work, and play across multiple domains which are socially and economically integrated with the physical world. [1]... - [Bulk Import](https://staging.mythos.one/me/brianswichkow/ede4ca): Reddit's Bulk Import tool for Reddit Advertising was first released on February 2, 2021 and promised the — long-awaited — ability to create and edit multiple campaigns, ad groups, and ads. Having... - [Scott Galloway](https://staging.mythos.one/me/brianswichkow/cd03f5): Scott Galloway is a speaker, author, podcaster, and entrepreneur. Galloway is an adjunct professor of marketing at the New York University Stern School of Business and the founder of L2. In 2012,... - [Battle Foam Brigade](https://staging.mythos.one/me/brianswichkow/3e6c74): The Battle Foam Brigade is the largest organization of wargame tabletop players on the planet. The mission of the Brigade is to grow the hobby by organizing the masses of individual players and... - [GallowBoob](https://staging.mythos.one/me/brianswichkow/57a459): GallowBoob is the most popular user on the Reddit platform. Started in 2014 by then unemployed landscape architect Robert Allam, the account has amassed 36M+ karma points while cultivating both... - [Black Mirror](https://staging.mythos.one/me/brianswichkow/2b16dc): Black Mirror is a British science-fiction anthology television-series that examines modern society, particularly with regard to the unanticipated consequences of new technologies. [1] The series was... - [Commsor](https://staging.mythos.one/me/brianswichkow/903682): Commsor is a "community operating system" and integrates common tools to tie community data together and enabling you to unlock insights, measure impact, and build a community-led company. [1] It is... - [Giant Faucet Leaking Plastic](https://staging.mythos.one/me/brianswichkow/e2e800): Benjamin Von Wong and his team, in partnership with the Embassy of Canada in France, built the latest in his environmentally conscious installations-- a giant faucet "leaking" tons of single-use... - [bootstrap](https://staging.mythos.one/me/brianswichkow/373a5e): bootstrap | adjective | (of a project) using one's own resources rather than external help. [1] Bootstrapping refers to a self-starting process that is supposed to proceed without external input, a... - [Traction Slide](https://staging.mythos.one/me/brianswichkow/5b6e9f): What evidence do you have that shows this will be successful? According to Get Backed, the traction slide of a pitch deck should demonstrate that each of your assumptions about the venture is proving... - [Extra Slides](https://staging.mythos.one/me/brianswichkow/d41dd2): According to Get Backed, there are an almost infinite number of slides you might add to your pitch deck, depending on your venture and the way you tell your story. Here's a list of forty-one slides... - [Use of Funds Slide](https://staging.mythos.one/me/brianswichkow/311af1): What do you want and why? According to Get Backed, the use of funds slide of a pitch deck should have a clear ask of the contributor. This is unified with an understanding of what the investor gets... - [Executive Founders](https://staging.mythos.one/me/brianswichkow/95e0be): Executive Founders are entrepreneurs who have previously held a high-level, executive role at a startup or enterprise (COO, CMO, CTO, etc.) who are now playing a CEO role in their new venture.... - [Positive Reinforcement](https://staging.mythos.one/me/brianswichkow/11a432): In Operant Conditioning, positive reinforcement involves the addition of a reinforcing stimulus following a behavior that makes it more likely that the behavior will occur again in the future. When a... - [Operant Conditioning](https://staging.mythos.one/me/brianswichkow/0cc9b0): Operant conditioning, sometimes referred to as instrumental conditioning, is a method of learning that employs rewards and punishments for behavior. Through operant conditioning, an association is... - [BuiltOnAir](https://staging.mythos.one/me/brianswichkow/d3e211): BuiltOnAir is a podcast and slack-community for Airtable nerds. Created and hosted by the founder of On2Air. References BuiltOnAir, builtonair.com Contexts index (See: index) - [The Boardwalk Podcast // Ep. 25](https://staging.mythos.one/me/brianswichkow/2f238a): Matt and Meredith from The Boardwalk Podcast spotted my Stoned and Single ads on Reddit and reached out for an interview. A week later, they dropped in me Conversation Studio and we recorded their... - [Stoned and Single // Cost-Benefit Analysis](https://staging.mythos.one/me/brianswichkow/003b27): In the first five days and for just $66 in advertising spend, my Stoned and Single experiment has generated 50.3k impressions of My Hinge Profile, 276 clicks, 88 comments, 8 dates (offers), 2 podcast... - [Stoned and Single // Chronological Comments](https://staging.mythos.one/me/brianswichkow/cf275b): Here are some of my favorite comments from Stoned and Single, listed in chronological order to illustrate how the conversation thread took form. The 'first' comment came within minutes of the... - [Stoned and Single // Private Messages](https://staging.mythos.one/me/brianswichkow/f1a657): Below are the private messages received, with my first reply, in response to Stoned and Single. Contexts stoned-and-single (See: Stoned and Single) index (See: index) - [Organic Traffic to a Paid Placement](https://staging.mythos.one/me/brianswichkow/39553c): The Stoned and Single advertisement, created as Contemporary Art, was well-received, but it was clear that the audience would be limited by my available advertising budget. This made way for the... - [Reddit for Romance](https://staging.mythos.one/me/brianswichkow/07453a): Reddit for Romance is the use of Reddit as a platform for dating other like-minded Redditors. The concept originated from Stoned and Single; my Meticulously Ridiculous experiment using Reddit... - [Burritos and Booze](https://staging.mythos.one/me/brianswichkow/3d0b82): This exchange from within the Stoned and Single—my experiment using Reddit advertising to promote my Hinge dating profile—started cute and ended up kind. As far as an outcome goes, for something... - [Thought Collective](https://staging.mythos.one/me/brianswichkow/240f86): A thought collective, a term originated in German as "Denkkollektiv" by the Polish and Israeli physician Ludwik Fleck, is a community of researchers who interact collectively towards the production... - [Crowdbotics](https://staging.mythos.one/me/brianswichkow/797468): Crowdbotics is a decentralized development agency that uses a combination of machine learning and expert developers to build complete, complex, and scalable applications. Founded by Anand Kulkarni in... - [Feed Cutter](https://staging.mythos.one/me/brianswichkow/nnjs88): A feed cutter, a derivative of a Cord Cutter, is someone who shields themselves from the behavioral manipulation used by social platforms like Facebook, Instagram, Youtube, etc. “Our devices and... - [Monica Benson](https://staging.mythos.one/me/brianswichkow/2e901e): Monica Benson is an integrated entertainment marketer, experience producer, cultivator of strategic partnerships, and co-creator of The Dojo; an immersive, experimental entertainment company. Benson... - [Advanced Search (Reddit)](https://staging.mythos.one/me/brianswichkow/a7a439): Advanced Search ofReddit is better accomplished with Google than the platform's own, built-in search functionality as the latter is known to be fairly worthless. Use site search (e.g.... - [tl;dr](https://staging.mythos.one/me/brianswichkow/8789f0): tl;dr, short for "too long; didn't read", is Reddit slang to say that some text being replied to has been ignored because of its length. In slang it can also stand for "Too lazy; didn't read". It is... - [Mathilde Leo](https://staging.mythos.one/me/brianswichkow/116aa2): Mathilde Leo is a community-builder, former digital-nomad, muay thai fighter, and Head of Community at Circle. Previous to Circle, Leo was the co-founder of MakingJam and ran the JAM event series –... - [fun-ctional](https://staging.mythos.one/me/brianswichkow/a7b1e8): To be fun-ctional is to contribute to the development or maintenance of a larger whole while providing equivalent or greater amusement and enjoyment; also known as 'productive play'. Contexts... - [confluence](https://staging.mythos.one/me/brianswichkow/d61dfd): Confluence is a coming or flowing together, meeting, or gathering at one point; the flowing together of two or more streams. Influence is the business of standing apart. Confluence is the art of... - [Solution Slide](https://staging.mythos.one/me/brianswichkow/3a8ec2): What are you doing about it? According to Get Backed, the solution slide of a pitch deck shows your audience your magic, your one-of-a-kind solution to the problem. By this point, you and your... - [Femmeinist Fuck Toy](https://staging.mythos.one/me/brianswichkow/72c6e6): Femmeinist Fuck Toy, or femmeinistfucktoy.com (which redirects here), was discovered amongst ExpiredDomains.net on August 26, 2019. It was first registered in 2008, had 215k backlinks, and was... - [Team Slide](https://staging.mythos.one/me/brianswichkow/8431a4): Who is going to pull this off? According to Get Backed, the team slide of a pitch deck should give the background for each of the key team members, including their current roles, prior experience,... - [Business Model Slide](https://staging.mythos.one/me/brianswichkow/9eb0ae): How will you make money? Don't worry; showing how the business makes money is much simpler than you think. For example, a solid financial model will answer the following questions: How much does it... - [Competition Slide](https://staging.mythos.one/me/brianswichkow/6c8806): Who or what will steal your customers? Every venture has competition. Every venture. Your customers must be doing something right now to cope with the problem you solve. That "something" in your... - [Customer Slide](https://staging.mythos.one/me/brianswichkow/748ad2): Who are your customers and how many of them are out there? According to Get Backed, the customer slide of a pitch deck should demonstrate how well you know your customers and the market they... - [Opportunity Slide](https://staging.mythos.one/me/brianswichkow/a687b1): What's happening in the market? And why now? According to Get Backed, the opportunity slide of a Pitch Deck is your chance to describe your industry and how your business will work within it. You... - [Problem Slide](https://staging.mythos.one/me/brianswichkow/2be419): What are you trying to solve? According to Get Backed, the problem slide of a pitch deck should describe the problem you are solving and how and why that problem is painful. Your audience should feel... - [pitch deck](https://staging.mythos.one/me/brianswichkow/f8a3fb): According to Get Backed, a pitch deck is a series of words and images that illustrate a venture's story and business model. Pitch decks do three things: they get people to understand, they get people... - [Make Everything Matter](https://staging.mythos.one/me/brianswichkow/92828e): "Make everything matter." ~ Cristina Apple Georgoulakis When Georgoukalis, the former Head of Growth at Typeform, was asked "What does it mean to hold space? What does it mean to create a space for a... - [Community Engagement](https://staging.mythos.one/me/brianswichkow/d03bcd): Community engagement is a way for members of the community to show their involvement with brands. They can engage by asking questions, writing comments, or posting reactions online; or attending... - [Hammies Shorts](https://staging.mythos.one/me/brianswichkow/2036eb): Hammies Shorts is a lifestyle-brand founded by Grant Nestor to reinvigorate the corduroy shorts that were popularized in the late 1960s by surf and skate communities in Southern California. The... - [Wisecrack](https://staging.mythos.one/me/brianswichkow/c19677): Wisecrack is the thought-provoking media brand with hit shows and podcasts on YouTube and beyond - Thug Notes, 8-Bit Philosophy, Earthling Cinema, What Went Wrong, Show Me the Meaning, Culture Binge,... - [The Virgin Group](https://staging.mythos.one/me/brianswichkow/f73c33): The Virgin Group is a British multinational venture capital conglomerate founded by Sir Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by... - [Richard Branson](https://staging.mythos.one/me/brianswichkow/1560bb): Richard Branson is a billionaire, kphilanthropist and founder of The Virgin Group. Related References Tags richard-branson (this memo is the Root Memo) index (See: index) billionaire - [Crunchbase](https://staging.mythos.one/me/brianswichkow/610f41): Crunchbase is a platform for finding business information about private and public companies. Crunchbase information includes investments and funding information, founding members and individuals in... - [Saying 'no' is better than saying nothing at all.](https://staging.mythos.one/me/brianswichkow/1d0939): Saying 'no' to an idea is better than saying nothing at all. We may fear rejecting another's idea in order to avoid conflict, but this fear is often counterproductive. Communicating your reasons for... - [Extreme Ownership](https://staging.mythos.one/me/brianswichkow/53fcac): 'Extreme Ownership: How Navy SEALs Lead and Win' is a nytimes-bestseller detailing the mindset and principles which enabled SEAL units to accomplish impossible combat missions. The book, co-authored... - [Dale Carnegie](https://staging.mythos.one/me/brianswichkow/4d7281): Dale Carnegie was an author, speaker and the developer of courses in self-improvement, salesmanship, public speaking, and interpersonal skills. A notion at the core of his teaching is that it's... - [Reddit NFT](https://staging.mythos.one/me/brianswichkow/c50560): According to a Greenhouse job posting, Reddit is looking for a senior backend engineer for a platform responsible for “millions of users to create, buy, sell and use NFT-backed digital goods.” The... - [animism](https://staging.mythos.one/me/brianswichkow/265440): Animism is the religious belief that nothing is truly inanimate, but that all objects, places, and creatures are infused with spirit and purpose; possessing a distinct spiritual essence. Reflections... - [Bryan Aldea](https://staging.mythos.one/me/brianswichkow/40f692): Bryan Aldea is an artist, burner, creator, actor, and the greeter for topia.io/welcome. Before working for Topia, he was pursuing a career in acting as well as working in The Polo Bar as part of... - [Hybrid Event](https://staging.mythos.one/me/brianswichkow/7c49d5): Hybrid events are a blend of the traditional in-person event paired with an online virtual one. Ideally, everyone attending will be able to participate in the event and engage with each other while... - [population](https://staging.mythos.one/me/brianswichkow/6d2e26): Maternity wards are shuttering in Italy. Ghost cities are appearing in China. Hundreds of thousands of properties in Germany have been leveled and the land turned into parks. The world’s demographics... - [Engineered Subconscious](https://staging.mythos.one/me/brianswichkow/6e52fe): An engineered subconscious is a mechanized, Linguistic Therapy that enables an individual to compose more consciously by providing an objective interrupt of negative introjects. Spirit Check... - [Circle Live Streams](https://staging.mythos.one/me/brianswichkow/397b55): Virtual experiences are the backbone of today's online communities, and you've made it clear to us that the end-user experience is far from desirable. (Sharing Zoom links back-and-forth is kinda... - [Circle Paywalls](https://staging.mythos.one/me/brianswichkow/d1e945): The Paywalls feature by Circle enables community owners to charge for access to communities, private spaces, or for exclusive content. Paywalls are a powerful and flexible payments system built... - [Circle Member Directory](https://staging.mythos.one/me/brianswichkow/b73718): As a community builder, you're a curator of your content, your members, and their conversations. But even today, the experience of finding like-minded people in most online communities far from... - [wildfires](https://staging.mythos.one/me/brianswichkow/141843): Wildfires have always been a normal part of life in the American West. During a typical year in the late 20th century, fires burned about 500,000 acres a year in California — an area equal to roughly... - [Topia Glossary](https://staging.mythos.one/me/brianswichkow/09792d): The Topia Glossary is a glossary of terms used frequently within the ethos of Topia. Glossary Gating — Restricting access to your world by either requesting authentication, putting a password on it,... - [Joseph Bragdon](https://staging.mythos.one/me/brianswichkow/b4358b): Joseph Bragdon is an investment manager, author, and General Partner of Conservest Management Co., an investment advisor to high net worth families. Bragdon is the author of Profit for Life (2006)... - [Shadowban](https://staging.mythos.one/me/brianswichkow/5433e4): A shadowban (also called stealth banning and ghost banning)bans a user from a subreddit in such a way that the user is unaware they have been banned—submissions are only visible to the user who... - [mythos](https://staging.mythos.one/me/brianswichkow/77e9d2): A mythos is a pattern of beliefs expressing often symbolically the characteristic or prevalent attitudes in a group or culture. The name Mythos One, meaning "a compendium of stories about self; one",... - [Jordan Peterson](https://staging.mythos.one/me/brianswichkow/c82900): Jordan Peterson is a canadian clinical psychologist and a professor of psychology at the University of Toronto. His main areas of study are in abnormal, social, and personality psychology, with a... - [Spiritual Entertainer](https://staging.mythos.one/me/brianswichkow/f34622): "I am not being serious, but I am being sincere." ~ Alan Watts By his own admission, Alan Watts was a ‘spiritual entertainer'. Watts was a scholar with diverse knowledge of, and direct experience... - [Self-Promotion](https://staging.mythos.one/me/brianswichkow/eb6bc8): Self-Promotion is comingsoon The same thing done with different intentions can be labeled differently. tl;dr: Don't spam out your links, and don't blindly upvote your own content or ask anyone else... - [Reddit Pixel Retargeting](https://staging.mythos.one/me/brianswichkow/c41ba5): The Reddit Pixel enables targeting of Reddit users who previously engaged with a website on which it's installed. Retarget and re-engage this audience with personalized messaging to drive them... - [Casually Explained: Reddit](https://staging.mythos.one/me/brianswichkow/8a49ef): https://www.reddit.com/r/videos/comments/evm8d2/casuallyexplainedreddit/ Tags reddit (See: Reddit) index (See: index) - [Your Beliefs Become Your Destiny](https://staging.mythos.one/me/brianswichkow/50b517): “Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.”... - [Reddit: Background](https://staging.mythos.one/me/brianswichkow/a9a40d): Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian in 2005. Condé Nast Publications acquired the site in October 2006. Reddit became a direct subsidiary of Condé... - [Creating for the community](https://staging.mythos.one/me/brianswichkow/509675): Contexts reddit-marketing (See: Reddit Marketing) index (See: index) - [Richard Littauer](https://staging.mythos.one/me/brianswichkow/40f638): Richard Littauer is an entrepreneur, software-developer, user-experience-designer, writer, digital-maker, and poet. He's the founder of Maintainer Mountaineer; an agency that helps open source... - [Reddit Exclusive](https://staging.mythos.one/me/brianswichkow/b323ea): A 'Reddit Exclusive' is a story that emerged from, or was made for, the Reddit community. The idea originated as a parody of 'As Seen On TV' products and has yet to manifest as such. Another frame... - [Reddit Music Player](https://staging.mythos.one/me/brianswichkow/7e2866): Reddit Music Player is a web-app that turns Reddit's multitude of enthusiast subreddits into user-curated playlists. [1][2] The open-source-application was developed by Ilias Ismanalijev, a... - [Moderator](https://staging.mythos.one/me/brianswichkow/0e1405): Moderators onReddit are volunteer arbitrators of the subreddits within. Related Unpaid and Abused: Moderators Speak Out Against Reddit, engadget.com (ft. GallowBoob) Contexts reddit-lexicon (See:... - [Reddit Music Player // Origin Story](https://staging.mythos.one/me/brianswichkow/45bd9a): This interview with Ilias Ismanalijev, the creator of Reddit Music Player, first appeared on the Ghost Influence Podcast. Through this experience, Ilias became a friend and—years later—joined the... - [Reddit Advertising // Interest Targeting](https://staging.mythos.one/me/brianswichkow/608b78): Reddit has updated their interest targeting groups to increase interest category reach and accuracy of Reddit Advertising. Interest categories will now reach more people and the interest targeting... - [Regain Agency](https://staging.mythos.one/me/brianswichkow/08e03a): Regain Agency is a call to reclaim our self of personal agency from Authoritarian Technology. My purchase of the regain.agency and regainagency.com (both redirect here) was prompted by Judy Estrin's... - [BrianSwichkow .com](https://staging.mythos.one/me/brianswichkow/fa5dc9): The BrianSwichkow.com website was created as My Advertising Catalog; a collection of all the Reddit advertisements placed by myself, /u/brianswichkow. This website is linked in the comments of each... - [Ex Machina Post-It Wall](https://staging.mythos.one/me/brianswichkow/22a86a): The Post-It Wall in Ex Machina was one of the inspirations for My Storyteller Consciousness. As writer and director Alex Garland explained, The Post-It notes…the idea behind that was a kind of... - [Reddit Submission Guide](https://staging.mythos.one/me/brianswichkow/2de1f2): The Reddit Submission Guide was originally created for the Ghost Influence (community) community. Introduction For the marketers living under a rock (aka Facebook), Reddit is a democratic social... - [General Assembly](https://staging.mythos.one/me/brianswichkow/824cc3): General Assembly, or GA, is a private, for-profit education organization which runs twenty facilities and offers education on subjects such as web development, user experience design, digital... - [Fireside](https://staging.mythos.one/me/brianswichkow/e05dde): https://techcrunch.com/2021/10/05/mark-cuban-backed-live-entertainment-app-fireside-launches-to-creators/ Contexts social-audio-platform (See: Social Audio) index (See: index) - [Stage Two: Confinement](https://staging.mythos.one/me/brianswichkow/e54024): In stage two of the birth process, confinement, the Eden of the uterus has become a Hell. Just as there is no way out for the fetus, Hell is a place beyond hope of redemption. The basic condition of... - [Stage One: Bliss](https://staging.mythos.one/me/brianswichkow/1e64ff): In the first stage of the birth process, uterine bliss, covers the months before the fetus has begun to push up against the limits of the uterus. She lives in a warm, rhythmic, rocking environment... - [control](https://staging.mythos.one/me/brianswichkow/4c417f): Reflections "The more control we exercise over the world, the more sensitive to the world we become. Despite the fact that [dogs] regularly eat off the floor and drink out of toilet bowls, [they]... - [Fire Mind](https://staging.mythos.one/me/brianswichkow/45c4f7): A fire mind is a frame of mind from the Age of Fire; a belief that there is a discrete and separate self. "Foregoing self, the Universe grows 'I'." ~ Edwin Arnold "It’s not that we shouldn’t be... - [Back to Play](https://staging.mythos.one/me/brianswichkow/ecd530): "Many teachers think of children as immature adults. It might lead to better and more ‘respectful’ teaching, if we thought of adults as atrophied children." ~ Keith Johnstone Play purely for play's...