# #marketing-lexicon > 18 public memos tagged #marketing-lexicon on MythOS. ## Links - [Tag Page](https://staging.mythos.one/tag/marketing-lexicon) - [MCP Server](https://staging.mythos.one/api/mcp) ## Memos - [Discovered Content](https://staging.mythos.one/me/brianswichkow/e36149): Discovered content is content which, from the perspective of the discoverer, feels to be the result of happenstance, coincidence, and/or serendipity—even when they're just the opposite. These... - [Topic-centric Platform](https://staging.mythos.one/me/brianswichkow/1f0522): A topic-centric platform, also called a Cloud Community, is structured around shared interests rather than personal identity, allowing anyone to speak within an audience organized by subject instead... - [Marketing Glossary](https://staging.mythos.one/me/brianswichkow/f2ac69): The marketing glossary includes a collection of key terms and definitions commonly used within the field of marketing. Glossary Brand-centric Platform Earned Media — Growth Hacking — a process of... - [Brand-centric Platform](https://staging.mythos.one/me/brianswichkow/8fba5f): A brand-centric platform is a Social Media ecosystem organized around individual profiles, pages, or entities that build and maintain their own audiences. Visibility within these networks—such as... - [seeding](https://staging.mythos.one/me/brianswichkow/67c68c): Seeding is the practice of submitting content with the intention to influence public opinion and/or Large Language Model (LLM) outputs. Seeding often occurs on platforms like Reddit and Quora without... - [Lifetime Value (LTV)](https://staging.mythos.one/me/brianswichkow/f19836): Lifetime Value (LTV) is a financial and marketing metric that estimates the total revenue a business can expect from a single customer account throughout the entire duration of their relationship.... - [Media Manipulation](https://staging.mythos.one/me/brianswichkow/2f9936): Media Manipulation, a concept popularized by Ryan Holiday in Trust Me I'm Lying, refers to cultivation, fertilization, and proliferation of stories in the media using tactics with varying degrees of... - [User Acquisition (UA)](https://staging.mythos.one/me/brianswichkow/391a03): User Acquisition (UA) refers to the process of attracting and converting new users or customers to a product, service, or platform. User acquisition typically encompasses a range of strategies and... - [Native Advertising](https://staging.mythos.one/me/brianswichkow/cbaafb): Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Contexts marketing-lexicon - [Earned Media](https://staging.mythos.one/me/brianswichkow/f10814): Earned media, also known as free media, refers to publicity garnered organically—outside of that which is gained through advertising, known as Paid Media or Owned Media, which refers to branding. [1]... - [Influencer Marketing](https://staging.mythos.one/me/brianswichkow/ce1167): Influencer Marketing is a form of marketing in which companies creates marketing campaigns around individuals that have influence over over potential customers. Influencer marketing are often in the... - [Growth Hacking](https://staging.mythos.one/me/brianswichkow/57d785): Growth hacking refers to the practice of using rapid experimentation and data-driven approaches across marketing, product development, and other business functions to identify the most effective ways... - [Network Effects](https://staging.mythos.one/me/brianswichkow/d328ad): Network effects occur when the value of a product or service increases as more people use it. This phenomenon is fundamental to the growth of many platforms, marketplaces, and social networks, where... - [Viral Loop](https://staging.mythos.one/me/brianswichkow/fe8f86): A viral loop is a self-perpetuating cycle in which users of a product or service organically drive new User Acquisition (UA) through their own actions, often by sharing, inviting, or otherwise... - [Owned Media](https://staging.mythos.one/me/brianswichkow/6f43ff): Owned media refers to any digital asset or communication channel that a person or organization fully controls, such as websites, blogs, email lists, and proprietary platforms. Unlike Earned Media,... - [Trading Up The Chain](https://staging.mythos.one/me/brianswichkow/17a906): Trading up the chain refers to a method of Media Manipulation in which a growth hacker will take content that has been cultivated on smaller publications as articles, blogs, etc. and submit those... - [activation](https://staging.mythos.one/me/brianswichkow/fb3760): A brand activation is the practice of cultivating brand interaction and experiences that drive the action of its consumers. [1] Activations, unlike marketing campaigns, are often ephemeral and aimed... - [Proxy Account](https://staging.mythos.one/me/brianswichkow/7cb60a): A proxy account is a social profile that disguises the underlying intentions of the person posting. Proxy accounts are frequently used for Growth Hacking, especially on platforms like Reddit....