# #reddit-advertising > A comprehensive collection of guides, tools, strategies, and features related to paid advertising on Reddit's self-serve platform and campaign management. ## Links - [Tag Page](https://staging.mythos.one/tag/reddit-advertising) - [MCP Server](https://staging.mythos.one/api/mcp) ## Memos - [6-second Engaged Video Views](https://staging.mythos.one/me/brianswichkow/c6cb41): 6-second Engaged Video Views is a advertising optimization goal and billing metric introduced by Reddit. Launched as a beta feature in late 2025, this objective prioritizes the delivery of video... - [Reddit Advertising](https://staging.mythos.one/me/brianswichkow/5d98c9): Reddit advertising, also called Promoted Posts, are sponsored placements on Reddit and in its official apps through their self-serve platform. Advertisers are able to set budgets, campaign schedules,... - [Reddit ads as a reality check](https://staging.mythos.one/me/brianswichkow/c10a99): Reddit ads as a reality check is a rapid validation tool for early-stage products, offering immediate data on market resonance beyond simple traffic acquisition. By allocating a modest budget to... - [Promote on Reddit](https://staging.mythos.one/me/brianswichkow/f46828): Promote on Reddit is a wiki for strategies to market on Reddit through both paid and organic approaches, including Subreddit cultivation, engaging when a brand is mentioned, paid ad placements, and... - [Reddit Video Advertising](https://staging.mythos.one/me/brianswichkow/4ea6e1): News Absolut sees 2.5x higher engagement with Reddit video ads Contexts reddit-advertising (See: Reddit Advertising) reddit-for-business (See: Reddit for Business) - [Untargetable Subreddits ](https://staging.mythos.one/me/brianswichkow/dac547): Untargetable subreddits, or non-targetable subreddits, are Reddit communities that cannot be selected for advertising campaigns on their self-service Reddit Advertising platform. These subreddits are... - [Advertising on Reddit](https://staging.mythos.one/me/brianswichkow/233ed2): Advertising on Reddit: The Ultimate Guide for Media Agencies is an informational presentation created in April 2020 by KarmaLab, the internal creative agency at Reddit led by Will Cady. The KarmaLab... - [Why Reddit](https://staging.mythos.one/me/brianswichkow/dbeeb7): Why Reddit; a response to the question commonly asked by entrepreneurs and marketers who are aware of Reddit, but unfamiliar with its capacity as a marketing channel. Reddit democratizes global... - [Seasteaded Submission](https://staging.mythos.one/me/brianswichkow/99e151): Seasteaded submission is a phrase used to describe any Reddit post created through the Reddit Advertising platform, which serves as a distinct form of content separate from standard subreddit posts.... - [Reddit-y](https://staging.mythos.one/me/brianswichkow/df416b): "Reddit-y" is a term commonly used to describe advertising or content on Reddit that aligns closely with the platform’s unique community culture and tone. It refers to an approach where messaging,... - [Reddit Media Buying (offer)](https://staging.mythos.one/me/brianswichkow/bd8ae2): Reddit Media Buying is a managed advertising service offered by Envision Media in collaboration with expert Reddit Marketing Expert, Brian Swichkow. The service is designed to help brands reach... - [Reddit Ads Manager](https://staging.mythos.one/me/brianswichkow/ffc161): Updates April 2025 - Reddit has introduced three new features in its Ads Manager to streamline campaign creation and quality assurance. The updated Advance Create flow enables users to construct... - [Bulk Import](https://staging.mythos.one/me/brianswichkow/ede4ca): Reddit's Bulk Import tool for Reddit Advertising was first released on February 2, 2021 and promised the — long-awaited — ability to create and edit multiple campaigns, ad groups, and ads. Having... - [Reddit Advertising Account Access](https://staging.mythos.one/me/brianswichkow/1d476b): To grant One Studio access of your Reddit Advertising account, please do the following: Create or login to your Reddit account. Create or login to your advertising account at ads.reddit.com. Click on... - [Reddit Advertising // Native Video Ads](https://staging.mythos.one/me/brianswichkow/09029c): Reddit's native video ads, part of theReddit // Redesign, rolled out on June 18, 2018. Promoted Post ads are now available in Video post other than the traditional Link post and Text post. Reddit... - [Reddit Pixel Retargeting](https://staging.mythos.one/me/brianswichkow/c41ba5): The Reddit Pixel enables targeting of Reddit users who previously engaged with a website on which it's installed. Retarget and re-engage this audience with personalized messaging to drive them... - [Reddit Advertising // Interest Targeting](https://staging.mythos.one/me/brianswichkow/608b78): Reddit has updated their interest targeting groups to increase interest category reach and accuracy of Reddit Advertising. Interest categories will now reach more people and the interest targeting... - [Unlocked Ads](https://staging.mythos.one/me/brianswichkow/0bb3da): On Reddit, unlocked ads are those that allow Redditors to comment. Reddit Advertising is, by default, locked; with comments disabled. Tags reddit-advertising (See: Reddit Advertising) - [Interest Targeting](https://staging.mythos.one/me/brianswichkow/c83ff5): Interest Targeting by Reddit Advertising Target users based on interests that span from gaming to fashion trends, making sure your ads are connecting with your audience.Interest targeting is... - [Selecting Inventory Types](https://staging.mythos.one/me/brianswichkow/7db83b): Contexts Selecting Inventory Types, advertising.reddithelp.com reddit-advertising