# #scientific-study

> 1 public memo tagged #scientific-study on MythOS.

## Links

- [Tag Page](https://staging.mythos.one/tag/scientific-study)
- [MCP Server](https://staging.mythos.one/api/mcp)

## Memos

- [The Context Effect](https://staging.mythos.one/me/brianswichkow/9f6456): The Context Effect is a biometric study on contextual advertising that was conducted by Integral Ad Science (IAS). IAS sought to explore how contextual alignment alongside relevant content has the...