All memos tagged #startup-lexicon

Growth loop describes a cyclical process in which the outputs of one stage directly feed into the inputs of another, creating a self-reinforcing system that accelerates results over time. A growth...

Climbing is a term used to refer to steady increases in revenue, acquisition, and other metrics of growth. Potential equity partners are often best compelled by steady trajectory with interspersing...

A startup studio, also known as a Venture Studio or startup factory, is an organization that builds several companies in succession. This style of business building is referred to as "parallel...

Private equity refers to a form of investment capital that is raised and invested in privately held companies, typically outside of public stock exchanges. In private equity transactions, investors...

Venture capital refers to a form of private equity financing provided by investors to startups and small businesses with strong growth potential. These investments typically involve high risk and...

User Acquisition (UA) refers to the process of attracting and converting new users or customers to a product, service, or platform. User acquisition typically encompasses a range of strategies and...

Techno-fundamentalism is the belief that one can, and must, invent the next technology to fix the problem caused by the last technology; the idea that every problem will be solved by technological...

First-party data is information that an organization collects directly from its audience, customers, or users through its own channels and interactions. This data is typically gathered via websites,...

A two-sided marketplace is a business-model in which a platform enables interactions and transactions between two distinct user groups, typically buyers and sellers or service providers and...

A simple agreement for future equity (SAFE) is an agreement intended to replace Convertible Notes; addressing their problems while preserving their flexibility. They were created in 2013 by Y...

iteration | noun | a procedure in which repetition of a sequence of operations yields results successively closer to a desired result. [1] Contexts startup-lexicon

A convertible note is a form of short-term debt that converts into equity, typically during a future financing round. Rather than repaying the principal with interest, the note allows the holder to...

Last Mover Advantage refers to the strategic position where a company enters a market after earlier competitors, often benefiting from observing and learning from the mistakes and successes of those...

A unique service proposition (USP) is a concise statement that defines what sets a product, service, or company apart from its competitors. It identifies the specific value or distinct benefit...

Spiking is a term used to refer to rapid increases in revenue, acquisition, and other growth metrics. Where the consistency of Climbing conveys stability, spiking metrics—often cultivated with Viral...

A brand activation is the practice of cultivating brand interaction and experiences that drive the action of its consumers. [1] Activations, unlike marketing campaigns, are often ephemeral and aimed...

Tags startup-lexicon

Monthly recurring revenue (MRR) is a key financial metric used to measure the predictable, recurring revenue generated by a business within a given month. It is most commonly applied in...

A startup incubator is an organization designed to support the growth and development of early-stage companies through a range of resources, services, and mentorship. Incubators typically provide...

bootstrap | adjective | (of a project) using one's own resources rather than external help. [1] Bootstrapping refers to a self-starting process that is supposed to proceed without external input, a...