My Least Hated Advertiser project is a @Made For Reddit experiment in @Strategic Contribution, @Hyper-Transparency, and @Authentic Vulnerability to make a direct appeal to the @Reddit community through @Reddit Advertising; an attempt to become the least hated advertiser. My first attempt at this @Fourth Wall break was the @Stoned and Single experiment promoting my dating profile with Reddit ads which was garnered 140K impressions (40% of which were organic). As the brianswichkow.com exhibit/website reads:

Why I'm doing this?

I've been called a '@Reddit Marketing Expert' but grew tired of telling corporations that Reddit is a community; a co-creation of meaningful contributions.

Rather than lecture their leadership teams about the value of @Spiritual Capital, I discovered more joy in practicing @co-creativity with friends—new and old. This website is a catalog of my reddit advertisements* and the context behind what they each promote.

tl;dr — It's my ambition to become the least hated advertiser on reddit. Ask me anything.

*Ads with animations are shown below, if you'd like to experience the full list see #my_reddit_art.

Contexts

• #brian-swichkow (See: @Brian Swichkow)