I was first called a 'Reddit Marketing Expert' by AdWeek in a (poorly constructed and ill cited) article titled 'Marketing on Reddit Is Scary, But These Success Stories Show Big Potential'. The designation was later extended by @Jules Schroeder in her Forbes column. Jules and I had intended for her Forbes piece to better portray @Reddit Marketing as a practice of @Authentic Contribution, but her editorial team re-titled the article at the last minute to be "more clickable" and it was published as '@The Magic Formula Behind Going Viral On Reddit' The clickbait headline quickly—and expectedly—sparked outrage on anti-marketing @subreddits like r/conspiracy and r/hailcorporate. While these communities are often labeled negatively, thoughtful discourse emerges when you show up for it; and they did (I'm u/KarmaCatalyst). After six hours of @Internet Judo and @Nonviolent Communication, the community had come to the loose consensus that they wished more marketers were like me. Largely a result of my varying explanations of my process for "convincing companies to make what they'd enjoy." A moderator of r/conspiracy said, "Thanks for stopping by and giving our users access to your side of the story.”
@tl;dr — I'm the only person publicly known as a "Reddit Marketing Expert" because I'm the only person dumb enough to say it publicly and to share the 'formula' of "don't be a dick."
References
- Marketing on Reddit Is Scary, But These Success Stories Show Big Potential, adweek.com
- @The Magic Formula Behind Going Viral On Reddit, forbes.com
- Haters Gonna Hate, @Ghost Influence
Contexts
- #brian-swichkow (See: @Brian Swichkow)