I was first called a 'Reddit Marketing Expert' by AdWeek in a (poorly constructed and ill cited) article titled 'Marketing on Reddit Is Scary, But These Success Stories Show Big Potential'. The designation was later extended by 📝Jules Schroeder in her Forbes column.

Jules and I had intended for her Forbes piece to better portray 📝Reddit Marketing as a practice of 📝Authentic Contribution, but her editorial team re-titled the article at the last minute to be "more clickable" and it was published as '📝The Magic Formula Behind Going Viral On Reddit'

The clickbait headline quickly—and expectedly—sparked outrage on anti-marketing 📝subreddits like r/conspiracy and r/hailcorporate. While these communities are often labeled negatively, thoughtful discourse emerges when you show up for it; and they did (I'm u/KarmaCatalyst).

After six hours of 📝Internet Judo and 📝Nonviolent Communication, the community had come to the loose consensus that they wished more marketers were like me. Largely a result of my varying explanations of my process for "convincing companies to make what they'd enjoy." A moderator of r/conspiracy said, "Thanks for stopping by and giving our users access to your side of the story.”

📝tl;dr — I'm the only person publicly known as a "Reddit Marketing Expert" because I'm the only person dumb enough to say it publicly and to share the 'formula' of "don't be a dick."

References

Contexts

🏷️#brian-swichkow (See: 📝Brian Swichkow)