Digital empathy is the action of understanding, being aware of, and being sensitive to the feelings, thoughts, and experience of another—or group of others—without them being communicated in an objectively explicit manner. Enabling those with whom you are communicating to feel seen. Instead of marketing to the customer, marketers need to advocate on behalf of customers, to breed the empathy that will influence the business broadly, reaching beyond their traditional role.
Links
- Why Understanding Customers is the Only Marketing Strategy You Need, kissmetrics.com
References
- @People Want to Be Seen
- How Driving Digital Empathy Will Humanize Your Brand, forbes.com
- Why Empathy Is the Key to a Positive Brand Experience, adweek.com
Contexts
- #digital-empathy (this is the @Root Memo)
- #notecard (See: @The Notecard System)