The Publisher's Dream, an example of 📝Open Loop (method) took place within a 📝Facebook advertising campaign targeted at fans of influencers in the 🏷️#facebook_advertising space; those who looked at social media analytically, but were only peripherally familiar with 📝Reddit Marketing.
Image
The image utilizes two distinct elements to grab the attention of its target audience; the iconography of Reddit's logo and the yellow/orange background color which contrasts the white/gray/blue color scheme of Facebook's newsfeed. For those in the audience who are already Redditors, the building in the bottom right has been edited to look like an upvote.
Post Text
The post text 'Every publisher's dream' was crafted as a declarative statement without a clear protagonist; an open loop which begs further examination into is referenced subject.
Headline
The headline 'How 20 Minutes On Reddit Increased Traffic By 493%' closes the loop opened by the Post Text while opening new loops by prompting the question "what is Reddit?" by some and "but how?" for all. The process of closing loops while opening others immerses the reader into the process and develops a 📝Choice-Supportive Bias to continue on their path.