Open Loop strategy uses the đź“ťZeigarnik Effect to capture attention by creating an intriguing situation which garners audience investment and is then closed by providing a payoff. [1]
For example, open loops—when used as email subject lines—prompt recipients to open and read an email; additional open loops within the email might also prompt the recipient to click a link. Within each cycle, the recipient is prompted and provided with payoff. These catalysts for action, a result of choice, develop 📝Choice-Supportive Bias in those who experience them.
Open Loop method enables marketers to incite audiences to act, but—used in sequence over time—have the ability to develop irrationally powerful emotional commitments. [2]
Questions beg answers, but great answers beg more questions.