Adam Gerber is a 🏷️#marketing-executive specializing in paid media and performance marketing. He currently serves as the VP Paid Media and Performance Marketing at 📝Horizon Media where he focuses on performance-driven growth across the retail, e‑commerce, consumer finance, entertainment, and travel sectors. His stated remit centers on strategy and optimization of paid channels for customer acquisition and revenue outcomes consistent with performance marketing. In this context, paid media commonly includes display, social, search, and affiliate programs optimized to metrics such as return on ad spend and customer lifetime value, aligning spend with measurable business objectives.
I met Adam when we were both featured speakers on a 📝Reddit-focused 📝BWG Strategy call.