BWG Strategy, or Bill Williams Group Strategy, was a primary research platform, founded in New York City in 2013, specializing in market intelligence for institutional investors and corporations. The firm developed a methodology centered on moderated group roundtable discussions, known as Forum Events, which brought together industry professionals to discuss trends and market inflections. BWG Strategy was acquired by private equity firm Infinedi Partners in 2023, after which it also acquired OTR Global, a firm known for its investigative, interview-based methodology. The combined entity subsequently rebranded as BWG Global to reflect its expanded offerings and expertise. The new company serves over 100,000 professionals with a range of products, including Primary Intelligence Virtual Forums, Channel Research, and Market Insight Surveys.
My first interaction with the BWG Strategy platform was a call in 2022 focused on Reddit and the surrounding marketing landscape. It was a fantastic experience; the participants had genuinely insightful questions and represented a remarkably potent roster of accomplished marketing executives. On that very call, I had the pleasure of sharing the virtual stage with Noam Cadori. He was a key contributor on the topic, given his background as a founding member of Reddit's Business Development team. Little did I know that initial connection would lead to a much deeper collaboration: Noam later became my advisor, then my friend, and eventually my co-founder in MythOS AI. That BWG event was not just market research; it was the unexpected birthplace of a critical partnership.