Investor Priming is a method employed in 🏷️#fundraising to improve an organization's ability to secure capital by 📝Priming (strategy) possible investors—using paid advertising to influence their 📝Implicit Memory and painting the organization in a favorable light. [1]
📝Ad Placements that promote the organization's press, industry coverage, founder interviews, etc. should be less than 20% of the campaign.
For example, industry coverage from a financial publication that declares artificial intelligence to be the next renaissance of Silicon Valley can affirm an investor's interest in a company developing chatbots.