A priming strategy is the application of 📝Priming (psychology) within advertising to influence the 📝Implicit Memory of a targeted audience—colloquially referred to as the "Inception" strategy in reference to the 2010 feature film where the protagonist is tasked to "implant an idea into a target's subconscious" to make them think it is their own. [1][2]
Through 📝Astroturf and 📝Ad Placements with non-📝Declarative Language, an advertiser is able to mask their sponsorship of the message. Content promoted—known as 📝Stimulus—quietly calls attention to ingredients of an idea; relying on the target's subconscious to combine them. [3]
The strategy creates 📝Source Confusion—a form of 📝Memory Error that involves misattribution of the source of a memory—and develops the unconscious memory of those targeted.
In 2014—not known to me as priming at the time—the strategy enabled my 📝Facebook Ads Prank; the success of which was later extrapolated into 📝Influence the Influencers and other methods.
Common uses
- 📝Brand Priming; familiarizing an audience with a brand prior to a prompt for conversion
- 📝Customer Priming; influencing individuals within a team targeted for an enterprise sale
- 📝Influencer Priming; cultivating organic interest to bypass paid influencer placements
- 📝Investor Priming; swaying the opinion of an investor soon to be approached for funding
Frequently asked questions
See also
References
- The Science Of 'Inception', forbes.com
- The Psychology of Inception, overthinkingit.co
- Facebook Ads Hack, ghostinfluence.com