The Inspiration @The Beard Club was founded in 2015 as 'Dollar Beard Club' by @Chris Stoikos and @Alex Brown with funding from @Bryan Welfel and @Fixed Focus. Stoikos then directed, and stared in, a @parody of the @Dollar Shave Club's viral launch video; @Our Blades Are F***ing Great. Later, @Dan Bilzerian joined as an investor and shared the Beard Club video on his social channels—generating over 20 million views. As a marketer, and a newly bearded one at that, I was enamored by the @boldness and creativity. The Connection The Parallels The Rebrand [...] Bryan Welfel took over as CEO in 201?

Notes

Brian Swichkow, founder of Ghost Influence, is a Reddit Marketing expert who has previously advised @Chris Stoikos; particularly in reference to reversing Dollar Beard Club's ban from /r/beards. Additionally, Swichkow referred Matt Yanofsky as a public relations expert and Kathryn Buccelli as a project manager; both of whom were hired by Stoikos and later returned to work with Swichkow.

Tags

• #beard_club
• #bryan_welfel