Dollar Shave Club is an #ecommerce_brand company. Their video is wacky and memorable, with dance numbers, shaving babies, and a guy named Mike traipsing around a warehouse and making proclamations like, “Are the blades any good? No … @Our Blades Are F***ing Great." The video was a huge success: in the first three months it received 4.75 million views, and within the first two days of the company's launch, 12,000 people had already signed up for Dollar Shave Club razors. The video doesn’t come across like an advertisement.

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::embed[https://www.youtube.com/embed/ZUG9qYTJMsI]{provider=youtube}

Syncs

• Dollar Shave Club (website), dollarshaveclub.com

Tags

• #dollar_shave_club