Direct-to-consumer marketing is the act of a company marketing directly to their consumer. This direct relationship can occur through methods like social media and podcasts, but not through TV, billboards, or magazine advertisements. [1]
Innovative marketing is a necessity for D2C companies, many of which are fighting against legacy competitors: Dollar Shave Club, for example, is up against Gillette razors, and Warby Parker’s eyeglasses compete with brands like Luxottica. Through this direct relationship, these companies are create strong relationships between consumers and their brand, understanding their consumers better, and reaching a more specific, appropriate audience.