A whale is a customer, client, or partner of high financial value and/or strategic importance; most commonly an order of magnitude greater than what is typical in an organization.
Securing these accounts—colloquially known as "landing a whale"—comes with a higher than average 📝Opportunity Cost and requires creativity, resilience, bravery, skill, and luck. [1]
References
- 4 Techniques for Landing Your Sales Whale, blog.hubspot.com