In 2017, 📝Go Moment—an artificial intelligence company automating the hospitality industry—used 📝Customer Priming to influence stakeholders at a multi-billion dollar industry behemoth; closing a deal in four months where their competitor was spending exorbitantly for eighteen months to do the same (e.g. expensive relationship development dinners, sending stakeholders on trips, etc.) [1][2]
📝Raj Singh, the company's founder and a member of 📝Ghost Influence, scraped email addresses of their senior leadership from LinkedIn using 📝Hunter to create a 📝Custom Audience. With this, he targeted them with press clippings regarding Go Moment's software, articles about the rise of artificial intelligence, industry news about hoteliers investing in technology, etc. By the time of his meeting, each member of the their team had more than 24 impressions of this content.
This 📝Whale account ultimately catalyzed an onslaught of pod of others as Go Moment's digital assistant IVY can now be found at properties such as Hilton, Sheraton, Wyndham, and more.
References
- 📝Customer Priming
- Dialogue, 📝Ghost Influence