Customer Priming is a method employed in sales to improve an organization's ability to solicit and convert 📝Whales—customers or clients of high financial value and/or strategic importance—by 📝Priming (strategy) stakeholders involved in a purchase decision using paid advertising. [1]
The method is most commonly implemented in 🏷️#B2B_sales, 🏷️#enterprise_consulting, and other sales processes where a team must reach consensus for their organization to make a purchasing decision. By influencing members of the team individually—using resonant language that highlights the relevant benefits—you can create the ingredients of a bias favoring the purchase.
Clever campaign architecture that—for example—uses 📝Astroturf through a proxy such as an industry publication or trade partner can flip the dynamic and catalyze inbound interest; wherein a target organization will solicit you to sell them. This requires use of non-📝Declarative Language to enable those targeted to formulate the belief that the decision to contact you is their own.